On 4 February, NHS England will launch the Help Us Help You ‘Pharmacy Advice’ campaign, which will position pharmacies as the first place to go to for advice on minor health concerns, such as coughs, colds, tummy troubles and aches and pains.
Research shows that 27% of GP appointments in England could potentially be treated elsewhere and approximately 18 million of these could be treated through self-care and community pharmacies.
This campaign seeks to address this by highlighting to the public the minor health concerns which can be treated by pharmacists as well as the services offered by their local pharmacy team, such as flu jabs, advice on quitting smoking and how to take new medication.
From Monday 28 January you should start to receive your campaign packs from NHS England. This will include posters, info cards and stickers carrying the campaign messages for you to use in your surgeries.
Digital tools, such as Social media posts and digital screens, will also be available to download from the PHE Campaign Resource Centre. For further information, please do check the campaign page or contact the Partnerships team at PHE at Partnerships@phe.gov.uk.
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